As a B2B business, you want to make sure that when you pay for a service, you’re going to get a great return.
For most digital marketing channels, the cost of a service can be determined by you and the performance of that channel can be instantly measured. For example, if you spend $100 per day on a PPC campaign on Google Ads, you’ll be able to see the number of clicks, conversions, cost, and so much more.
But SEO is a little more difficult. It’s considered a long-term strategy and does not generate instant returns. In fact, it takes at least 3 months to see results and up to 18 months to generate a ROI. But once you start to generate that ROI, the sky is the limit.
Why choose SEO as a Digital Marketing Channel?
So why would you invest money into something that doesn’t generate results for 18 months?
To put it short, once you do start to generate results, the results are endless. To the point that there should be a time where the ROI from your SEO will take over the ROI from your paid digital marketing channels.
This is because apart from paying someone to do SEO on your website, it isn’t held down by a budget or daily spend. Therefore it’s not limited to the confinements of anything. It’s simply just about creating content and optimising your website, constantly, until things start to take off.
How Much Should you be Spending on SEO per Month?
Remember the saying ‘You get what you pay for?’. This is true when it comes to SEO.
Essentially meaning that if it seems too cheap, it probably is. There are millions of people who provide SEO services and it’s important to know what you should be paying in order to generate results.
To quickly go over the basic costs of SEO, see the points below:
- Too little ($1,000 or less) – Anything below that mark will be inefficient and could damage your website
- Entry-level ($1,000 – $2,000) – You can get ok quality SEO in this range. You’ll see results but don’t expect fireworks
- Affordable ($2,000 – $6,000) – If you’re looking to take SEO seriously and want to see real results, this is the range you want to be in
- Expensive ($6,000+) – Don’t be turned off by the word ‘expensive’. The spend on SEO is limitless depending on what you need. At this level, you can expect to see more things being done – backlink building, content partnerships, blog posts, and all the other things that play a key role.
Why is $1,000 too little?
I thought I would just highlight this as going below that $1,000 mark could damage your website. Let me tell you why.
In the world of SEO, there’s a thing called ‘Black Hat SEO‘ which can be described:
In digital marketing and online advertising, spamdexing is the deliberate manipulation of search engine indexes
It’s where a digital marketer will use techniques considered ‘bad’ by Google in order to boost a website’s rankings. This is highly monitored by Google and will always result in either a website being completely deindexed or lose rankings.
The reason I point this out is that companies or people offering SEO services below that $1,000 could more often than not be using black hat SEO techniques in order to make money fast from fake results.
And there you have it!
That’s a very quick overview of how much SEO should cost and what to expect from each of the different tiers.