If you know what digital marketing is then chances are you know who Neil Patel is.
He’s the cornerstone and hundreds of thousands of people rely on his content to help them skyrocket their digital marketing skills and ultimately their career.
But is this a bad path to choose and is following his every footstep actually ruining your chances of breaking out?
Who is Neil Patel and How Did he Get Started?
As I briefly mentioned, Neil Patel is an entrepreneur turned angel investor who’s very popular in the Digital Marketing space.
As a very long story short:
Neil Patel started in digital marketing by force. When a business that he put all his savings into went downhill after which he needed to make money fast. Launching a digital marketing consultancy and eventually launching neilpatel.com.
Which has now turned into the digital marketing powerhouse it is today. Bringing in millions of page views and ranking for hundreds of thousands of keywords.
How following Neil Patel’s every move is bad!
His content has been around for a long time and that’s something you need to keep in mind.
I recently got an email from him, leading me to a video.
It spoke about how focusing solely on content creation was not the right way to go about SEO. Instead, you should focus on creating one content article per week and focus your attention on the promotion of the article. Or, as he calls it, the 80/20 rule — 80% on promotion, 20% on creation.
Now, for the record, I look at Neil Patel’s website at least a couple of times a week. He has amazing content and all of which can be used to increase your skills.
But, I started to think — for someone who is just starting out, how good is this advice?
Especially considering the point was made that in the early days of starting, he focused purely on pumping out content.
Is it really a good idea to decrease the amount of content you create and focus on the promotion?
Further, how closely should you follow all of his advice?
Truth is, while most of the advice given is amazing. You need to be cautious.
Don’t take it all on board and run with it otherwise you’d just be replicating something that has already been done. While in most cases this is a great technique, it’s not so much a great technique when it’s coming from someone who has already built an empire.
So, cut it back.
Use the actual skill-building advice but cut back on the more motivational messages.
For example — take on board all the tips for backlink building but maybe dismiss the advice that tells you not to write as often.
Why you should be using Neil Patel’s website
Regardless, his blog is one of the most useful tools anyone in digital marketing or looking to get into digital marketing could be using. This is for a couple of reasons:
1. To build your skills
9 times out of 10 Neil Patel’s blog posts are great.
They are the most in-depth on the internet and provide exactly how to do something. As opposed to most blogs, which tease a little of the information and then make you pay for a course or ebook.
2. Ubbersuggest — keyword planner
There’s a lot of keyword suggester out there. Google even has one but I regularly use Ubbersuggest to do my keyword suggesting.
The reason is that it makes the data simple and easy to read. Allowing me to quickly make decisions on what keywords I want to try and rank for.
The most useful tool is the final column labelled ‘SD’. Which stands for search difficulty and is tell you how difficult it is to rank for that keyword.
Why is this great?
When you’re starting out, you don’t want to be chasing keywords that are hard to rank for. You want to find the lowest competitive keywords, build up as many as possible and then brand out for the harder ones.
One way of doing this is through longtail keywords. Which are keywords that are longer than 3 words which almost always have a low competition score?
For example — consider the following search terms:
- White T-shirt
- Slim fit white T-shirt in Australia
As you can guess, the first would have the highest competition and the last, the least.
Find out the other benefits of long-tail keywords here.
3. The Site Audit
A blog’s SEO is the most important factor in growth.
Without it, you’ll either be forever spending a lot of money on paid ads to rank or, if you don’t have the money, you’ll never get anywhere.
While there are thousands of site audit tools out there, this one is the best.
Granted, I’ve used a few paid ones such as SE Ranking which are better, so let me say again — it’s the best free option.
This is for a few reasons:
- It’s an all in one SEO checker — it tells you site speed, backlinks, keyword rankings and gives suggestions on how to improve your SEO.
- Easy to read — the layout and design makes it incredibly easy to understand even for someone who’s just beginning to understand SEO
Ubersuggest is now a paid platform – which seriously sucks…
When it comes to B2B digital marketing, there are hundreds of thousands of people who now claim to be ‘gurus’ and you need to consider people’s proof before you chose to take on board their tips.
A good place to start is if someone calls themselves a ‘guru’, they’re probably not worth following…
Other than that, try to find people who have a proven history. Does their website provide quotes and reviews, how often have they been in the game for? You’ll be able to tell a lot from a person or companies website.
Have a look at the following as a place to start: