For those who don’t know, Medium is my favorite social media platform.
It’s got no ads, people have businesses being on there and it’s purely good quality written content being shared by genuine people.
About 2 years ago I wrote an article to help people go from zero to 1,000 followers in 4 weeks. Use techniques that I spent a lot of time trying out.
Now, to add on from that, you need to know what the most frequently used tags are in order to ensure that your posts are seen by the most amount of people possible.
Tag optimisation on Medium is super important as the platform only allows for you to add 5 tags as opposed to Instagram, which allows you to use 30 hashtags.
Here are the top 20 Medium tags:
1. Startup (366,000 articles)
2. Life (325,000 articles)
3. Life Lessons (292,000 articles)
4. Politics (285,000 articles)
5. Poetry (263,000 articles)
6. Travel (253,000 articles)
7. Entrepreneurship (249,000 articles)
8. Education (234,000 articles)
9. Health (230,000 articles)
10. Love (219,000 articles)
11. Design (205,000 articles)
12. Technology (196,000 articles)
13. Writing (195,000 articles)
14. Business (173,000 articles)
15. Self Improvement (182,000 articles)
16. Music (165,000 articles)
17. Social Media (159,000 articles)
18. Sports (142,000 articles)
19. Food (119,000 articles)
20. Art (104,000 articles)
Hopefully, this list will help you better tag your Medium posts. Be aware, that while these are the top 20 there are tags that are related to these tags that have also been used a lot! For example, while ‘self-improvement’ is in the top 20 the tag ‘motivation’ is close.
Try to pick your tags so they all relate.
When you’re picking your tags to attach to your blogs. Try to pick two large-volume ones, like the ones above, and three niche ones that better target the content of your post.
How to pick your Medium tags for articles
Now that you know which Medium tags have the highest volumes, it’s time to quickly discuss how to use these tags in order to get your content in front of more users, and even get it featured on the front page!
The first thing you want to know is that in order to get your content higher reads and gain more followers for your account, you don’t want to just add in the highest volume tags and hope for the best.
While this may get you more impressions, it won’t mean the more people will read your content.
You need to pick them carefully.
The rule I always follow is 2 high-volume tags and 3 niche tags.
The high volume tags help with impressions and the 3 niche tags help you to become a thought-leader. It could also mean that you’ll become a top writer under these tags.
You also need to remember that the tags should also be relevant to the content AND be somewhat represented in the heading of the article.
So if I’m writing a content piece on social media, I might choose my tags like this:
- Social Media
- Facebook Ads
This covers both high volume Medium tags and niche tags.
How to Add Medium Tags to your Article
Adding tags to a Medium article is super easy.
After you’ve finished writing the article, simply click ‘Publish’.
Then you can add in your tags, see below for location.
There you have it. You now know how to add tags and what strategy you should be using when adding in your tags to your Medium articles.