B2B companies spend a lot of time on social media developing beautiful images, coming up with perfect content and trying to build a following.
So, you want to make sure that after you go through all of that effort your posts are going to get the maximum reach and engagement that they can possibly get.
Now, I’ll be honest majority of this is purely based on the quality of content you’re posting and how engaged your audience is but another contributor is the day and time that you post.
This post will go through the optimum times to post to social media platforms to ensure that the most amount of people possible will see your content.
Best Time to Post on Big Social Media Platforms
Let’s go through a few more social media platforms.
Best time to post on TikTok
TikTok (was musical.ly) is the newest additions of social media platforms, which has gained staggering popularity. To give you an idea, it was launched in 2016 and already has over 500 million users or half of the number of users on Instagram.
With its global presence and its popularity among Millenials, there is no ideal time to post on TikTok.
Instead, users and followers get used to when you post and expect that you post content consistently with that time.
Best time to post on Facebook
Being the largest social media platform, it’s super important that everything about your post is optimised.
This is because, with Facebook’s size (which is always growing), the amount of available newsfeed space is decreasing. As a result, organic reach has dropped from about 30% 3 years ago to around 2–3% in 2019. Meaning the time you post is critical to getting noticed.
Now, it’s important to point out that while these two days get the highest engagement — you can’t only post these days. Posting every day is also important for reaching and growing your audience. Including weekends.
Best time to post on Instagram
There’s a reason why Monday at 3:00 pm has the highest engagement on Instagram.
Think about habits.
It’s the first day after the weekend and it’s the final hours of the workday. This is a time when people tend to get distracted and scroll through their news feeds as they count down the minutes.
There’s a couple of other times to point out:
This is because people are just waking up and getting ready for work. A time when we all look through our phones.
Best time to post on Pinterest
Pinterest is used the same as someone would watch TV. Spending a lot of time on the endless scroll, going through images that interest them.
Best time to post on Twitter
Twitter is a hard nut to crack.
In order to grow your companies, you need to be posting frequently throughout the day and your content needs to be fresh.
There are studies that show you need to be posting up to 14 times a day. Because of this, I’ve never been that into Twitter. Time can be spent elsewhere. Regardless, I know a lot of businesses and people use it extensively.
Keep your posts to the afternoon and post as much as you can.
Best time to post on LinkedIn
LinkedIn is a professional social media platform and is really only used during business hours.
It also takes a while for a post to gain traction — the engagement can be more a few days later than it was when you posted it.
For these reasons, you want to be posting just before when people tend to go to lunch. This way it will be in their news feeds while they’re scrolling through their phones.
As a B2B digital marketer, this is the platform that you should be spending most of your time on.
Best time to post on Medium
Medium is the only platform where it doesn’t matter when you post your content.
It’s a platform for content writers from all industries to share their articles without the ads or spam that every other platform brings.
Because of its global reach and the fact that every post gets indexed by Google, posting times are irrelevant as it’s life span is forever.
Best time to post on Weibo
For Weibo, the time you post matters. People tend to use the platform when they’re bored or restless. This explains why late afternoon is the best time as it’s just before lunch and people are more than likely starting to get bored at work.
You might also want to pay attention to upcoming holidays as people tend to use Weibo more as discussion around holidays starts to build.
Best time to post on IGTV
IGTV was brought out by Instagram to take on Youtube. People have the ability to upload longer videos (generally around 30 minutes) which explains why people tend to use it in the evening when they have more time to sit down, relax and watcher longer videos. So posting later in the evening makes sense.
Best time to post on WeChat
There’s not a lot of explanation as to why these are the best times to post but it’s probably fair to say that people have more time to spend on social media during the week. For proof, here’s a study that was done to determine the ideal times.
Best time to post on Youtube
There’s really no surprise here.
It’s late in the week. People are tired and easily distracted. They’re looking for something to cure their boredom before the weekend. So what do they do? They turn to Youtube.
Social Media platforms are forever changing but the general concepts always stay the same. They’re a great way to build your audience and brand and while these platforms are always changing, the time patterns of when people interact with these platforms aren’t.